Farmers Market Vendor Survey

Researchers from North Carolina State University and Virginia Polytechnic Institute and State University are seeking input
from farmers and producers of produce products in North Carolina and Virginia to help us
collect data about current practices related to growing and producing these products. We hope
to use this data to determine how North Carolina Cooperative Extension and Virginia
Cooperative Extension can best serve these groups.

We are recruiting participants through an online survey administered by a software company
called Qualtrics. The seven-question screening survey provides additional background about the
study and collects contact and other information about the potential participant relevant to the
study. If participants meet selection criteria and are interested in participating in the study,
they will be contacted by a member of our research team to set up a 20-minute phone
interview. After completing the interview, participants will be offered a $10 Amazon gift card
for their time, or the opportunity to donate this amount to the Virginia Farmers Market
Association (VAFMA), or the Carolina Farm Stewardship Association (CFSA).

The recruitment survey can be accessed through the following link:

https://go.ncsu.edu/farmersmarketfsma

We ask that you share this survey within your networks, including past and current farmers
market vendors. We hope to collect data from as many farmers and producers, because the
more responses we get, the better able we will be to understand current practices around
growing and producing produce products.

Please do not hesitate to reach out to me if you have any questions about this survey or the
research it supports.

Regards,
Benjamin Chapman, Ph.D.
Associate Professor, Food Safety Extension Specialist
NC State University
(919) 515-8099
bjchapma@ncsu.edu
Renee Boyer, Ph.D.
Professor, Extension Specialist
Virginia Tech
(540) 231-9293
rrboyer@vt.edu