From Seed to Sale: Aligning Crop Planning with Flower Marketing

Successful crop planning begins with understanding the market before selecting what to grow. This presentation will explore how growers can align crop selection, succession planting, and production timing with their marketing and sales channels. Participants will learn practical strategies for maintaining consistent inventory and planning production around market demand. The goal is to provide growers with a practical seed-to-sale approach that connects production decisions with sales opportunities.