Concurrent session · Business of Farming & Policy
From Seed to Sanity? Three Years of Building a Farm
Kelly Parker
Saturday · 11:15 am–12:30 pm
Starting a diversified farm is equal parts dream and gauntlet. In this session, we'll share an unfiltered look back at our first three years building a market farm from the ground up.
We'll walk through the practical lessons we learned the hard way; infrastructure decisions we’ve made, how we determine labor vs. equipment needs, and our sales and marketing approach. We'll get honest about the numbers — startup costs, cash flow surprises, and what "profitable" really looked like by year three. And we'll talk candidly about the toll it takes on your body, the necessary lifestyle changes, and your sense of sanity, along with what helped us stay grounded.
Whether you're just starting out, still in the trenches, or dreaming about taking the leap, this session offers a realistic, no-sugarcoating roadmap of what those first three years can actually look like.
