Webinar with Sally Walker: Customer Relationship Building So That You Can Make a Living from Your Farm

Customer Relationship Building

(So That You Can Make A Living From Your Farm)

Speaker

Sally Walker is co-owner and manager of Glade Road Growing, a small family farm in Blacksburg, VA. With a background in biological systems engineering from Virginia Tech, Sally co-founded the farm in 2010 alongside her husband, Jason Pall. Together, they transformed leased land into a thriving agricultural hub, producing Certified Naturally Grown vegetables and pasture-raised, organic-fed pork, poultry, and eggs. Beyond cultivation, Sally emphasizes community engagement through initiatives like open farm tours and an on-site farm stand, ensuring transparency and accessibility. Sally and JP also grow produce for community food assistance in Blacksburg.