Whether you’re launching a farm, expanding direct-to-consumer sales, or looking for fresh ways to connect with your customers, this webinar is for you! Learn how meaningful customer connections can support direct sales, strengthen your farm’s community presence, and help you build a farm business that sustains both your land and your livelihood.
Sally Walker is co-owner and manager of Glade Road Growing, a small family farm in Blacksburg, VA. With a background in biological systems engineering from Virginia Tech, Sally co-founded the farm in 2010 alongside her husband, Jason Pall. Together, they transformed leased land into a thriving agricultural hub, producing Certified Naturally Grown vegetables and pasture-raised, organic-fed pork, poultry, and eggs. Beyond cultivation, Sally emphasizes community engagement through initiatives like open farm tours and an on-site farm stand, ensuring transparency and accessibility. Sally and JP also grow produce for community food assistance in Blacksburg.