Daniel James

Most farms have something worth saying and no clear way to say it. Daniel James fixes that. He founded HERD Ventures, a strategy and storytelling company for farmers and food systems that gives a brand conciseness and clarity, then builds the visuals and in-person experiences to bring that story to life. For three years he has documented the Roanoke Foodshed Network's USDA-funded work across nine counties, and has built storytelling for VDOE's Farm to School program and Project GROWS. He is not there to sell a product, he is there to build trust, giving farmers a story that markets itself long after the photos are posted. He also founded Fields of View, a nonprofit teaching farm education to kids. When he is not behind a camera or a computer, he is in the garden, canning what he grows, or cooking for others.